{"id":270,"date":"2021-09-23T11:53:19","date_gmt":"2021-09-23T11:53:19","guid":{"rendered":"https:\/\/realm10.com\/?p=270"},"modified":"2021-09-23T12:36:52","modified_gmt":"2021-09-23T12:36:52","slug":"discord-community-building-platform","status":"publish","type":"post","link":"https:\/\/realm10.com\/nft\/discord-community-building-platform\/","title":{"rendered":"Discord, this amazing community-building platform!"},"content":{"rendered":"\n

I am a millennial, I work as a digital marketer and I consider myself quite digital-savvy (I know, I\u2019d better be considering my line of work).\u00a0<\/p>\n\n\n\n

Yet, until very recently, I had always overlooked Discord as a marketing tool. <\/p>\n\n\n\n

Am I the only one? Am I starting to get old, already?\u00a0<\/p>\n\n\n\n

Don\u2019t get me wrong, I knew about Discord. But I thought it was only used by gamers, amateur day traders and crypto enthusiasts. <\/p>\n\n\n\n

Little did I know that it is actually a powerful (maybe the most powerful), yet underrated community-building tool.<\/p>\n\n\n\n

Let\u2019s start with a little bit of context.<\/p>\n\n\n\n

How Discord turned me into an NFT \u201cgroupie\u201d<\/h2>\n\n\n\n

A few weeks ago, I bought my first NFT from Panda Dynasty<\/a>, a promising collection of 8888 unique pandas.<\/p>\n\n\n\n

To be honest, I never understood why people (i.e. adults) proudly display a CryptoPunk or a Bored Ape as a profile picture on Twitter. I thought it was just a way for them to flex and show that they are rich enough to afford a $100.000+ .jpg that anybody can copy (Is artificial scarcity<\/a> enough to justify it?). <\/p>\n\n\n\n

So why did I buy one?<\/p>\n\n\n\n

Out of curiosity and for the quick gains opportunity, actually\u2026<\/p>\n\n\n\n

A week ago, I read about Panda Dynasty, which was launching the next day at a reasonable minting price of 0.05ETH per Panda. I decided it was my chance to enter the NFT game<\/a>. <\/p>\n\n\n\n

On the next day, I minted my Panda a few minutes after the launch. As I said, my goal was to make a quick profit, or at least hope for it (flipping my Panda on Opensea 1 or 2 weeks later for an x10 profit, for example).<\/p>\n\n\n\n

Then I created my Discord account and joined Panda Dynasty\u2019s Server. I didn\u2019t join to be part of a community, but simply because they were using Discord as their main communication tool and I wanted to know more about their roadmap.<\/p>\n\n\n\n

In about 30 minutes, I was under the spell. From both Discord\u2019s fun interface and Panda\u2019s Dynasty community. <\/p>\n\n\n\n

Less than 24 hours later, the 8888 Pandas were sold out and I was glad, but for the community, not for the resale opportunities.<\/p>\n\n\n\n

\"panda<\/figure>
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Today, I own 3 pandas, I proudly display one of them as my Twitter profile pic and I have no intention of selling soon (well, if you can offer 10ETH, it\u2019s yours).<\/p>\n<\/div><\/div>\n\n\n\n

Yes, I am one of them.<\/p>\n\n\n\n

Discord made me part of a community that I didn\u2019t even understand one day earlier.<\/p>\n\n\n\n

But what is Discord and why does it have such potential as a community-building tool? <\/p>\n\n\n\n

Discord, more than a fun messaging app<\/h2>\n\n\n\n

In the intro, I wondered if I am the only one who didn\u2019t know about the community-building opportunity of Discord.<\/p>\n\n\n\n

Actually, while most marketers have probably heard of Discord, I believe many don\u2019t know about its marketing potential, simply because Discord users are still a niche. <\/p>\n\n\n\n

Have a look at the most popular Discord servers<\/a>, the platform is still mostly dominated by gaming servers. <\/p>\n\n\n\n

\"discord<\/figure>
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However, while adoption isn\u2019t global yet, Discord has gone a long way since it was launched in 2015. In fact, its monthly active users doubled in a year, from 70 Million in Dec. 2019 to 140 Million in Dec. 2020. <\/p>\n<\/div><\/div>\n\n\n\n

And here is another surprising stat: 3% of US teens<\/a> say Discord is their favourite social platform. Sounds low? Not when you know that Twitter gets the same result and Facebook only gets 2% of the votes!<\/p>\n\n\n\n

Not bad for a voice and text messaging app that was, a few years ago, still mainly used by gamers to communicate while playing.<\/p>\n\n\n\n

Before I get to its marketing potential, there are a few key features that you need to know about:<\/p>\n\n\n\n